User Experience (UX)

• Fundamental
• Property
• Design

The overall experience a user has when interacting with a product or service, especially in terms of how easy and pleasant it is to use.

Problem it addresses

In the competitive D2C market, a product’s success is not solely determined by its quality but also by the user’s interaction with it. A poor user experience can lead to dissatisfaction, affecting customer retention and conversion rates. Companies often struggle to design products that are both functional and user-friendly.

How it helps

Focusing on UX helps companies create products that meet users’ needs and expectations, thereby enhancing customer satisfaction and loyalty. A good UX design simplifies the customer journey, making it more intuitive and enjoyable, which can lead to increased sales and positive word-of-mouth. It also identifies areas for improvement, ensuring products evolve in line with user feedback.