Upselling

• Revenue Growth
• Customer Value
• Marketing

Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale.

Problem it addresses

Maximizing the value of each customer interaction can be challenging, especially in competitive markets where acquiring new customers is often costly.

How it helps

Upselling not only increases immediate revenue but also enhances customer satisfaction by offering solutions that better meet their needs. When done effectively, it strengthens customer relationships, improves product understanding, and increases overall customer lifetime value.