Session Duration

• Metric
• Website Analytics
• User Engagement

The average length of time a user spends on a website during a single session.

Problem it addresses

Engaging users and keeping them interested in a website’s content is crucial for increasing the chances of conversion. Without understanding session duration, businesses might not realize their content or site structure fails to capture or retain user interest.

How it helps

Session duration offers valuable insights into user engagement and content relevance. Longer sessions indicate that users find the website interesting and valuable, which can lead to higher conversion rates. Analyzing this metric helps businesses optimize their website content, design, and usability to improve user engagement and satisfaction.