Search Engine Optimisation (SEO)
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves optimizing website content, structure, and on-site elements to improve rankings in search engine results pages (SERPs).
Problem it addresses
With millions of websites on the internet, standing out to potential customers without paying for every click is challenging.
How it helps
Effective SEO strategies enhance a website’s visibility for relevant searches, bringing more potential customers without the direct cost of advertising. It improves user experience, making it more likely for visitors to become customers. SEO is a long-term investment that helps build brand awareness and credibility.