Retargeting

• Advertising Strategy
• Customer Engagement
• Conversion Optimization

Retargeting is a type of online advertisement aimed at consumers based on their previous internet actions, who have not completed an action, such as making a purchase. It uses cookies to follow users across the web and serve them relevant ads that encourage them to return to the original website to complete their purchase or take another desired action.

Problem it addresses

Potential customers often visit a website but leave without making a purchase or engaging further. Re-engaging these users and converting them into customers can be a significant challenge.

How it helps

Retargeting helps increase conversion rates by reminding and persuading users who showed initial interest in a product or service to revisit the website and complete a purchase. By displaying relevant ads to a targeted audience, businesses can effectively re-engage with interested users, boosting sales and improving ROI on advertising spend.