Micro-influencers

• Marketing
• Brand Awareness
• Engagement

Micro-influencers are individuals with a smaller, but highly engaged, following on social media platforms. They typically have between 1,000 and 100,000 followers and are considered experts or passionate about a specific niche.

Problem it addresses

Brands often struggle to achieve authentic engagement and trust through traditional advertising or even larger-scale influencer partnerships, which can sometimes feel impersonal or overly commercial.

How it helps

Micro-influencers offer a more genuine and personal touch, often yielding higher engagement rates compared to traditional advertising methods. Their followers are usually more invested in their content, leading to better conversion rates for brands they partner with. This approach allows D2C brands to tap into specific niches and communities, fostering trust and loyalty more effectively.