Keyword

• Search Engine Optimization
• Content Strategy
• Online Visibility

A Keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. Keywords are crucial for SEO as they help dictate content strategy and improve online visibility.

Problem it addresses

Improving a website’s visibility and ranking on search engine results pages (SERPs) is essential for driving traffic but can be challenging due to the competitive nature of online search.

How it helps

By strategically incorporating relevant keywords into website content, businesses can improve their SEO performance, making it easier for potential customers to find them through search engines. Effective keyword research and optimization lead to better search rankings, increased traffic, and ultimately, higher conversion rates.