Initiate Checkout (IC)

• Checkout Process
• Conversion Optimization
• User Behavior

Initiate Checkout (IC) refers to the action taken by a site visitor when they start the checkout process to buy something from your site, indicating a strong intent to purchase.

Problem it addresses

Understanding where potential customers drop off during the buying process is crucial for optimizing sales funnels and improving conversion rates.

How it helps

Tracking IC actions helps identify how many users are moving from consideration to a decision-making phase. Analyzing this metric alongside final conversion rates can highlight areas for improvement in the checkout process, such as simplifying steps or enhancing trust signals, to reduce cart abandonment rates.