Heat Maps

• User Behavior
• Website Optimization
• Engagement Analysis

Heat Maps are graphical representations of data where individual values contained in a matrix are represented as colors. In website analysis, they show where users have clicked on a page, how far they have scrolled, and what they interact with.

Problem it addresses

Understanding how users interact with a website can be complex, making it challenging to optimize for better engagement and conversion.

How it helps

Heat maps provide visual insights into user behavior, highlighting areas of high and low engagement. This information allows designers and marketers to make data-driven decisions to improve webpage layout, content placement, and overall user experience, enhancing the effectiveness of the site.