Downselling

• Revenue Management
• Customer Satisfaction
• Sales Tactics

Downselling is a sales technique where a seller offers a more affordable alternative to the product or service initially considered by the customer. This approach is used when the customer hesitates on a higher-priced option.

Problem it addresses

Customers often face budget constraints or uncertainty about the value of a higher-priced offering, leading to potential lost sales for businesses.

How it helps

Downselling can salvage a sale by aligning the offer with the customer’s budget or value perception, maintaining customer engagement and satisfaction. It also helps in building trust and loyalty by demonstrating the business’s commitment to meeting customer needs, potentially leading to future upselling opportunities.