Cookie

• Data Tracking
• User Experience
• Website Functionality

Cookies are small text files stored on a user’s computer by their web browser while browsing a website. They keep track of movements within the site, help remember login details, preferences, and other customization functions.

Problem it addresses

Websites need a way to remember user actions, login details, and preferences across multiple pages and visits to provide a seamless and personalized user experience.

How it helps

Cookies enhance the browsing experience by remembering user preferences, improving site functionality, and providing personalized content. They are essential for functionalities like shopping carts in e-commerce and play a crucial role in web analytics and targeted advertising.