Conversion Rate Optimization (CRO)

• Metric
• Marketing
• Analytics

The process of increasing the percentage of users who perform a desired action on a website, such as making a purchase, filling out a form, or clicking a link.

Problem it addresses

Maximizing the effectiveness of a website to convert visitors into customers is essential for the profitability of online businesses. Without focusing on CRO, companies may miss out on potential sales, despite driving significant traffic to their site.

How it helps

CRO involves analyzing user feedback and site metrics to improve the user experience and remove barriers to conversion. By systematically testing different elements of their website, businesses can increase the chances that visitors will take the desired action, leading to higher conversion rates, more sales, and improved customer satisfaction.