Conversion Rate

• Fundamental
• Metric
• Marketing

The percentage of visitors to a website that complete a desired goal out of the total number of visitors.

Problem it addresses

Businesses with online presences need to measure how effectively their websites can turn visitors into customers or leads. Without understanding conversion rates, companies may struggle to gauge the success of their online marketing efforts and website design, leading to missed opportunities for revenue and growth.

How it helps

Monitoring and optimizing the conversion rate helps businesses identify and fix issues in their online sales funnel. It enables companies to understand better which marketing strategies and website elements are most effective at guiding visitors toward completing a purchase or another desired action, leading to increased sales and customer engagement.