Click To Open Rate (CTOR)

• Email Marketing
• Performance Analysis
• Engagement

The Click To Open Rate (CTOR) is calculated by dividing the number of unique clicks by the number of unique opens for an email campaign. This metric measures the effectiveness of email content by indicating how engaging the content was for those who opened the email.

Problem it addresses

Determining the effectiveness of email content and design can be challenging. Marketers need to know if the opened emails are compelling enough to drive action.

How it helps

CTOR offers insights into the relevance and appeal of email content to its audience. A higher CTOR suggests that the email was well-targeted and contained engaging content or offers, leading to better marketing outcomes. Adjusting email strategies based on CTOR can improve overall engagement and conversion rates from email campaigns.