Churn Rate

• Metric
• Customer Relationship
• Analytics

The percentage of customers or subscribers who stop using a company’s product or service within a given time period.

Problem it addresses

Maintaining a stable customer base is essential for the growth and sustainability of a business. High churn rates can indicate dissatisfaction with a product or service, affecting revenue and profitability. Without monitoring churn, businesses may be unaware of underlying issues driving customers away.

How it helps

Analyzing churn rate helps businesses identify and address the reasons for customer attrition, enabling them to implement strategies to improve customer satisfaction and retention. A lower churn rate signifies a loyal customer base, which is crucial for steady revenue and the potential for growth through upselling and referrals.