Catalogue
A Catalogue in the context of e-commerce and digital marketing refers to a comprehensive list of products or services offered by a company, presented in an organized manner, often on a website or in an app. It includes product descriptions, prices, images, and other relevant details.
Problem it addresses
Customers need an easy way to browse through a company’s offerings and find detailed information about products or services to make informed purchasing decisions.
How it helps
An online catalogue improves the shopping experience by providing customers with accessible, detailed information about products or services. It helps in product discovery, comparison, and decision-making, ultimately facilitating smoother sales processes and enhancing customer satisfaction.