Cart Abandonment Rate

• Metric
• Sales
• Analytics

The percentage of online shoppers who add items to their shopping cart but exit without completing the purchase.

Problem it addresses

High cart abandonment rates can significantly affect a company’s revenue and indicate issues in the checkout process. Understanding why customers abandon their carts is crucial for optimizing the sales funnel and improving conversion rates.

How it helps

Analyzing the cart abandonment rate helps businesses identify barriers to purchase, such as unexpected costs, complicated checkout processes, or website performance issues. By addressing these factors, companies can improve the user experience, reduce abandonment rates, and increase sales. Strategies such as cart abandonment emails can also recover lost sales by reminding customers of their incomplete purchases.