Bounce Rate

• Metric
• Website Performance
• Analytics

The percentage of visitors to a website who navigate away from the site after viewing only one page, indicating a lack of engagement.

Problem it addresses

A high bounce rate may indicate that a website is not relevant or engaging enough for visitors, or that the user experience is poor. Understanding bounce rate is crucial for assessing the effectiveness of landing pages and marketing efforts to attract the right audience.

How it helps

Analyzing bounce rate can help businesses improve website content, design, and usability to better meet the needs of their target audience. Lowering the bounce rate increases the chances of engaging visitors and converting them into customers. It also contributes to better search engine rankings, as it is an indicator of the quality and relevance of a website.