Augmented Reality in Shopping

• Augmented Reality
• Customer Experience
• Product Visualization

Augmented Reality (AR) in shopping utilizes AR technology to provide customers with a virtual try-on experience or product visualization, enhancing the online shopping experience by allowing consumers to see how a product would look in real life before making a purchase.

Problem it addresses

One of the major challenges in online shopping is the inability to physically examine products. This often leads to hesitation in making a purchase decision, contributing to cart abandonment and lower conversion rates.

How it helps

AR technology addresses this issue by enabling customers to visualize products in their own space or on themselves, depending on the product type (e.g., furniture in a room, glasses on a face). This not only enhances the customer experience but also significantly reduces the likelihood of returns and exchanges, as customers have a better understanding of the product before buying.