Attribution Window

• Campaign Analysis
• Conversion Tracking
• Marketing ROI

The Attribution Window, also known as a conversion window, defines the period after an ad impression or click during which a conversion, such as a purchase or sign-up, is credited to a specific marketing campaign. It’s crucial for accurately measuring the effectiveness of marketing efforts.

Problem it addresses

Determining the direct impact of marketing campaigns on conversions can be challenging, especially when multiple touchpoints influence a customer’s decision-making process over time.

How it helps

Setting an appropriate attribution window helps marketers understand the true value of their campaigns by linking conversions to specific marketing actions within a realistic timeframe. This insight allows for more accurate ROI analysis, optimization of marketing spend, and better strategic planning for future campaigns.