Add To Cart (ATC)

• Online Shopping
• User Experience
• Conversion

Add To Cart (ATC) is a feature in e-commerce stores that allows customers to select items for potential purchase by adding them to a virtual “cart” without completing the checkout process immediately.

Problem it addresses

Shoppers often browse with the intention to compare or consider multiple items before making a purchase decision, requiring a way to save their choices as they navigate an online store.

How it helps

The ATC feature enhances the shopping experience by providing flexibility and convenience, allowing users to reserve items and continue browsing. This functionality can also increase the likelihood of conversions as it simplifies the