Above The Fold

• Content Strategy
• User Engagement
• Website Layout

Above The Fold refers to the portion of a webpage that is visible without scrolling. It’s a critical area for capturing user attention and conveying the most important information or calls to action.

Problem it addresses

Users often decide whether to stay on a page or leave within seconds of arriving. If key information or actions aren’t immediately visible, there’s a higher chance of losing potential engagement.

How it helps

By strategically placing essential content and calls to action above the fold, websites can significantly improve user engagement, click-through rates, and conversions. This practice ensures that users are immediately presented with the most valuable content, encouraging further interaction with the site.